The current beauty game is not an individual-based problem. It’s a manifestation of a broader toxic dynamic. For someone as powerful as an influencer to state that concealing a perfectly normal feature of her face and/or body is empowering isn’t just a statement of personal empowerment, especially when their brand is catered to a specific audience which includes young women in their teens and early twenties. It no longer feels valid to hide under the umbrella of “personal choice” or claim ignorance when your contribution to toxic beauty standards hurt young Muslim women who cannot live up to these ideals.
